The primary discounts are on big flat screen 4K TVs, including its popular Bravia range, along with cameras, Bluetooth speakers and premium headphones like the award-winning WH-1000XM3, which are now at the lowest price they’ve ever been. Discounts range between 10% to 20% and will be available from several major UK retailers: You can see all offers directly at Sony, but it’s worth comparing prices from the retailers listed above for any additional promotions. Currys, for instance, is bundling 6 months of Spotify Premium for free (a £59.94 value) with some of its deals. Sony Bravia 4K TVs that qualify for discounts include the following series and sizes: 

XH85 4K Bravia 49/43XH91 series: 43in and 49inXH81 4K Bravia: 43in, 49in, 55in and 65inXH80 4K Bravia: 43in, 49in, 55in and 65in, 75in, 85inX70 4K Bravia: 43in, 49in, 55in and 65in

Also included in Sony’s TV offering are ZH8 8K Full Array LED, A8 OLED and A85 OLED TVs. These come at a perfect time for football fans as the Premier League games resume.  There’s also 10% off the waterproof Sony SRS-XB41 Bluetooth speaker (RRP £119) which promises 24 hours of battery life. The device also qualifies for 6 months of Spotify if bought from Currys.

When is Black Friday 2020 – should you wait for a better deal?

Black Friday will take place on Friday 27 November, immediately followed by Cyber Monday on 30 November. Traditionally the biggest sales event of the year, it may yet throw up some even greater tech deals – but with so much uncertainty around finance and retail, and no guarantees regarding what discounts we will see, we advise you not to wait: if you see a deal you like, on a product you need, and you can afford the outlay, buy it today. Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She’s an expert on accessories and also reviews laptops, phones, audio and other devices.