With the largest online panel in the US, UK and Australia Hitwise records online market share across a wide range of industry sectors. Based on data from its 3m UK panelists Hitwise announced techadvisor.co.uk as the site most popular with UK visitors in its IT Media category for the month of July 2016. PC Advisor replaced Future Publishing’s TechRadar from the top spot, and maintained its lead over Time’s TrustedReviews, CNET.com, The Verge and Mashable.
PC Advisor helps users make the right purchase choices on every new technology in the market ranging from smartphones, tablets, computers and accessories, wearables, smart-home systems and much more. It also provides tutorials and how-to advice to millions of readers each month. In July PC Advisor recorded 33.7 million page views, via 17 million unique users. Its sister site Macworld.co.uk is also in the Top 20 technology sites for UK audience, with 24.5 million page views from 10 million unique users. The IDG UK Editorial team was recently awarded Content Team of the Year at the British Media Awards. At the 2015 AOP Awards the Enterprise division of IDG was announced as the Business to Business Digital Publisher of the Year.
Traditional standards, commercial strategy
“The Editorial team at PC Advisor is the best in the business, and not only attracts more UK visitors than any other tech media brand but is responsible for a 300 percent increase in affiliate revenue from this valuable audience – proving that editorial independence and commercial acumen are not mutually exclusive,” said IDG UK Publishing Director Simon Jary. “Today’s announcement recognises the value of traditional journalistic standards applied to a far-sighted long-term commercial strategy. We have a brilliant team of bright and engaged editors who are motivated to provide truly independent buying- and consumer advice to UK tech purchasers,” said IDG UK Editorial Director Matt Egan. The popular PC Advisor forums are Europe’s largest tech forums with over 400,000 registered members and 2.7 million posts. With forums devoted to general tech help, consumer advice, digital lifestyle, and networking, the forums guide users through the computing maze with questions and answers from the basic to the advanced. IDG is the #1 Tech Media company in the world, according to comScore Media Metrix. With a comprehensive global portfolio spanning digital, video, events and print in 97 countries, IDG’s trusted media brands help audiences around the world understand technology and make informed purchasing decisions.
Hitwise, a division of Connexity, measures online behaviour across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling, and measures website market share.
