Devices with Alexa fully built-in contain microphones and speakers so you can use them on their own, while ones with it integrated require an Echo (£149) to interact. We’re sticking to built-in here.

Logitech ZeroTouch

This phone mount for your car comes in two versions. One sticks to your dashboard, and another to an air vent. The latter is cheaper, and we’ve even seen it on sale at Carphone Warehouse for £24.99. Unfortunately, there’s no real integration with the ZeroTouch app itself: Alexa can’t give you directions to an address or even play music on your phone, so her capabilities are more limited than you’d expect. Of course, you can still do those things with ZeroTouch, but they’re nothing to do with Alexa, hence the clunkiness. It feels very first-generation, but it does hint at good things to come from Alexa in the car.

LG Smart Instaview Fridge

If you’re going to build a smart fridge then why not put Alexa into it? That’s exactly what LG has done with this fridge which has a huge 29in touchscreen and webOS. 

LG Hub Robots

LG didn’t stop with a fridge, though, and has put Alexa into its Hub robots. Aren’t they cute?

Lenovo Smart Assistant

If you’re looking for an Echo rival then look no further than Lenovo’s Smart Assistant. Not the catchiest name but it’s essentially Lenovo’s version of the Echo speaker.

Huawei Mate 9

Not a new device at the show, but Huawei is adding Alexa to its Mate 9 smartphone. Read our Huawei Mate 9 review.

Martian mVoice

It’s the only smartwatch we saw with Alexa but Martian has put it in its latest wearable, the mVoice, so you can make use of the ‘ skills‘ via your wrist. 

Ford Fusion and F-150

Alexa isn’t limited to the home! In fact, Ford has said it will put the voice assistant into Fusion and F-150 vehicles. Volkswagen is also planning to do the same thing and Inrix is integrating Alexa with its OpenCar platform.

Mattel Aristotle

An Alexa-powered rival to the Echo with a focus on helping parents care for new-born babies and comes with a camera.

GE LED ring lamp

It doesn’t have a proper name yet but this halo looking ‘contemporary LED table lamp’ from GE has Alexa. Tech Advisor’s Reviews Editor, Chris has been reviewing all kinds of tech for over 10 years and specialises in audio. He also covers a range of topics including home entertainment, phones, laptops, tablets and more.

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